Your shopping bag
LUNA & me
Add items to your shopping bag

The Spring Bank Holiday is just around the's our delivery schedule.

LUNA & me

Is raw dog food better than kibble?

  • As devoted pet parents, I know that providing them with the healthiest and most nourishing diet is of the utmost importance to you. It is this deep-seated desire to offer only the best that often sparks the age-old debate: should I nourish my beloved companion with a raw diet or opt for the convenience of kibble? Allow me to shed light on why a raw food diet stands as the optimal choice, one that not only caters to your beloved dogs natural cravings but also offers a superior level of nutrition.

    Nutritional benefits:

    Unlike conventional kibble diets, which often undergo extensive processing and can compromise the integrity of vital nutrients, a raw food diet preserves the unadulterated goodness that nature intended for our fur family. This superior nutritional profile ensures that your cherished companions receive the essential nutrients of high-quality protein sources, essential fatty acids, vitamins, and minerals they require to thrive, not merely survive.

    Health & wellness:

    Raw feeding offers numerous health advantages for dogs, including enhancements in coat condition, dental health, digestion, and energy levels. This dietary approach mirrors the natural, ancestral diet of dogs, thereby fostering overall health and well-being.

    Why kibble is bad for your dog:

    1. By-product ingredients: Kibble is often made up of by-product ingredients, including diseased animal material and meat sourced from non-slaughtered animals. These components undergo high-heat processing, which aims to eliminate harmful bacteria but inadvertently compromises nutrient integrity. Rendering, a common processing method, sanitises inedible animal by-products, contributing to the degradation of nutritional quality.
    2. Processed ingredients: The high processing of kibble leads to the loss of vital nutrients, consequently requiring the addition of flavour enhancers and synthetic nutrients.
    3. Low moisture content: Kibble's low moisture content perpetuates dehydration in pets. Dehydration manifests in various harmful symptoms, including loss of appetite, reduced energy, and dry, sunken eyes.

    It's truly alarming to discover that certain kibble products proudly advertise chicken as an ingredient, yet contain as little as 2% actual chicken content. While the convenience of storing and travelling with kibble may seem appealing, we mustn't overlook the profound long-term health implications it carries for our beloved pets. Choosing healthier, species-appropriate alternatives is crucial to ensuring that our furry family receive the nourishment they need for a truly vibrant and thriving life.

    What should dogs eat?

    When it comes to deciding what our beloved pets should eat, nothing is more important than ensuring they receive the best possible nutrition for a vibrant and thriving life. The ideal diet for dogs consists of fresh, whole foods made from butcher-quality ingredients, preferably sourced from grass-fed, free-range, and wild sources. This diet should be rich in healthy fats, high in moisture, and balanced in protein and essential nutrients.

    One of the most effective ways to provide this balanced diet is through raw feeding. While conventional kibble may offer convenience, its highly processed nature deviates from what dogs are naturally designed to digest and thrive on. It's essential to honour our dogs' ancestral nutritional needs deeply rooted in their carnivorous heritage. Raw feeding embraces this ancestral diet, providing nourishment from nose to tail and supporting our beloved dogs' overall well-being.

< Back to the Journal