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I recommend using my feeding guideline based on a percentage of body weight to establish how much your pets should eat – you can find my online calculator in the top right-hand corner of each product page on my website.

I appreciate that it can be scary, just remember that each one of our pets is an individual and just like us their appetites will vary, you may begin using my guideline, but I promise that with my help your confidence will grow, to the point that you will learn where you’re pets comfort levels are, and be able to make decisions based on what is best for them.

My mission isn’t just about providing the best food for your pet, it’s about sharing my knowledge with you. If you follow my advise for feeding your pets, you cannot help but learn to understand them better – and by understanding them you will develop a stronger bond, after all isn’t that what we all want?

Sammy x