OUR MAIN INGREDIENT IS HONESTY

We’ll always give you an honest opinion and try our hardest to make everything just right.
We believe that the more you learn about LUNA & me, the more likely you are to serve it to your pets.

IT’S NOT A SLOGAN, IT’S A STANDARD – PEOPLE FOOD MADE FOR PETS

We have a bone to pick with conventional pet food brands. They use words like ‘natural’ and ‘healthy’ for products that are far from acceptable to us.

To ensure that your pets eat the safest, healthiest and highest quality food, insist on LUNA & me. It’s a real standard, no conventional pet food can claim.

WHAT WE LEAVE OUT IS AS IMPORTANT AS WHAT WE PUT IN

From Chicken and Venison to Butternut Squash and Spinach, whole foods you’ll recognise and can pronounce are the ONLY ingredients we use.

OUR PROMISE

A vast majority of pet food makers use stuff we never use from places we don’t trust.
LUNA & me is made in the UK, in beautiful West Dorset and never contains the potentially unsafe and unhealthy ingredients found in conventional pet food.

No By-products
No Fillers
No Additives or Preservatives
No Meats of animals dying, diseased or disabled
No Feathers
No Corn, Wheat or Soy
No Ingredients from outside the UK
No Genetically Modified ingredients

Here in the Luna & Me kitchen we do more than meet the highest standards for food safety and quality – we invented it!
A few other pet food brands have since followed our lead, but most continue to use inferior, quality ingredients.
Once you learn the difference, you’ll never go back to conventional pet food again.

OUR INGREDIENTS

Highest quality

Meets the same strict standards as the food you feed your family

Ingredients are people food and do not include waste or rendered meats

Subject to a multitude of manufacturing and quality control regulations

Exceed all DEFRA regulations

CONVENTIONAL PET FOOD

Lowest quality

Ingredients may include slaughter by-products, restaurant and supermarket waste, feathers or meats of animals dying, diseased or disabled

Subject to few manufacturing and quality control regulations

Meet only the basic standards DERFA sets out for animal feed

SOURCES WE TRUST

To meet our quality standards, we only source from people we know and trust, farmers and growers that measure up.

It’s hard to get on our list – and for good reason. Our suppliers must meet our strict standards for food safety and health as well as sustainability and fair trade practices, and if ‘I won’t eat it’ I promise ‘it doesn’t go in our food’.

Our company started in our founder’s kitchen, where she made meals for her family. Today we’re still preparing our food as if we were in our own kitchen.
Why? Because our kitchens are cleaner than most facilities inspected by DEFRA.

SAFETY AND QUALITY YOU CAN SEE

Most pet food makers would never invite you inside their kitchens – because they’re not kitchens. They are heavy processing plants.
But our food is prepared so it satisfies the same rigorous safety, cleanliness and quality standards of people food.

Registered and inspected by DEFRA
Meet Safe Food Quality standards
Exceed all proposed DEFRA guidelines
Exceed HACCP food safety regulations
Exceed Good Manufacturing Practices
A Higher Standard of Quality Assurance

WE TEST FOR GERMS

The LUNA & me kitchen ensures that all of our recipes meet our rigorous standards. 

We test our natural raw dog and cat foods to rule out anything that could possibly hurt your pet. That includes things you can only see under a microscope, like: Bacteria, such as salmonella.

…WITH A LIGHTER TOUCH

Pet food makers have figured out all kinds of ways to process their products. Most put your need for easy feeding way ahead of what’s best for your pets. We don’t!

We avoid the heavy processing of conventional foods, taking a gentler hand-made approach instead. We’ve ditched the huge ice-cream tubs, that other raw food makers choose, and adopted a time-honoured technique for creating our dinners – Small batches of Minced ingredients that are easier for pets to digest, formed into Individual Patties that are easier for you to serve, packed into sealed trays that preserve the nutrients in our foods.

You’ll tell by the true colours and fresh smells that they’re better for your pets and you’ll love how quickly they defrost and how easy they are to serve.