The Luna & Me Difference
OUR MAIN INGREDIENT IS HONESTY
We’ll always give you an honest opinion and try our hardest to make everything just right.
We believe that the more you learn about LUNA & me, the more likely you are to serve it to your pets.
IT’S NOT A SLOGAN, IT’S A STANDARD – PEOPLE FOOD MADE FOR PETS
We have a bone to pick with conventional pet food brands. They use words like ‘natural’ and ‘healthy’ for products that are far from acceptable to us.
To ensure that your pets eat the safest, healthiest and highest quality food, insist on LUNA & me. It’s a real standard, no conventional pet food can claim.
INGREDIENTS WITH INTEGRITY
WHAT WE LEAVE OUT IS AS IMPORTANT AS WHAT WE PUT IN
From Chicken and Venison to Butternut Squash and Spinach, whole foods you’ll recognise and can pronounce are the ONLY ingredients we use.
A vast majority of pet food makers use stuff we never use from places we don’t trust.
LUNA & me is made in the UK, in beautiful West Dorset and never contains the potentially unsafe and unhealthy ingredients found in conventional pet food.
No Additives or Preservatives
No Meats of animals dying, diseased or disabled
No Corn, Wheat or Soy
No Ingredients from outside the UK
No Genetically Modified ingredients
Here in the Luna & Me kitchen we do more than meet the highest standards for food safety and quality – we invented it!
A few other pet food brands have since followed our lead, but most continue to use inferior, quality ingredients.
Once you learn the difference, you’ll never go back to conventional pet food again.
Meets the same strict standards as the food you feed your family
Ingredients are people food and do not include waste or rendered meats
Subject to a multitude of manufacturing and quality control regulations
Exceed all DEFRA regulations
CONVENTIONAL PET FOOD
Ingredients may include slaughter by-products, restaurant and supermarket waste, feathers or meats of animals dying, diseased or disabled
Subject to few manufacturing and quality control regulations
Meet only the basic standards DERFA sets out for animal feed
SOURCES WE TRUST
To meet our quality standards, we only source from people we know and trust, farmers and growers that measure up.
It’s hard to get on our list – and for good reason. Our suppliers must meet our strict standards for food safety and health as well as sustainability and fair trade practices, and if ‘I won’t eat it’ I promise ‘it doesn’t go in our food’.
KITCHENS, NOT COMPROMISES
Our company started in our founder’s kitchen, where she made meals for her family. Today we’re still preparing our food as if we were in our own kitchen.
Why? Because our kitchens are cleaner than most facilities inspected by DEFRA.
SAFETY AND QUALITY YOU CAN SEE
Most pet food makers would never invite you inside their kitchens – because they’re not kitchens. They are heavy processing plants.
But our food is prepared so it satisfies the same rigorous safety, cleanliness and quality standards of people food.
Registered and inspected by DEFRA
Meet Safe Food Quality standards
Exceed all proposed DEFRA guidelines
Exceed HACCP food safety regulations
Exceed Good Manufacturing Practices
A Higher Standard of Quality Assurance
WE TEST FOR GERMS
The LUNA & me kitchen ensures that all of our recipes meet our rigorous standards.
We test our natural raw dog and cat foods to rule out anything that could possibly hurt your pet. That includes things you can only see under a microscope, like: Bacteria, such as salmonella.
A THOUGHTFUL PROCESS…
…WITH A LIGHTER TOUCH
Pet food makers have figured out all kinds of ways to process their products. Most put your need for easy feeding way ahead of what’s best for your pets. We don’t!
We avoid the heavy processing of conventional foods, taking a gentler hand-made approach instead. We’ve ditched the huge ice-cream tubs, that other raw food makers choose, and adopted a time-honoured technique for creating our dinners – Small batches of Minced ingredients that are easier for pets to digest, formed into Individual Patties that are easier for you to serve, packed into sealed trays that preserve the nutrients in our foods.
You’ll tell by the true colours and fresh smells that they’re better for your pets and you’ll love how quickly they defrost and how easy they are to serve.
FOOD IS THE BEST MEDICINE
Our recipes are minced for easier digestion and absorption of important nutrients, helping improve pet tummy troubles.
By switching to LUNA & me, you will see higher energy levels in your pets. Its the power of natural raw nutrient filled foods.
HEALTHIER SKIN AND COAT
How your pet looks says a lot about whats going on inside. Eating LUNA & me your pets will show skin and coat improvements
Eating LUNA & me will increase your pets appetite. It just goes to show that nutritious is delicious.
Clean, single source proteins and balanced, healthy fats helps keep your pet lean and strong. Most pets will see weight improvement.
* My precious puppy Working Cocker Spaniel Indy (b.2016)